On the 6th, Samsung Electronics opened ‘SmartThings Home Dubai,’ the first multi-device experience experience space in the Middle East, in Dubai, United Arab Emirates. SmartThings Home Dubai was built on the first floor of the Butterfly Building in Dubai, where Samsung Electronics Middle East is located.
A total of 15 different scenarios were implemented, including scenarios specific to the lifestyles of local customers in the Middle East, such as ‘Prayer Mode’ and ‘Sandstorm Mode’. You can see the SmartThings scenario unique to the Middle East below.
▲ ‘SmartThings Home Dubai’ was built on the first floor of the Butterfly Building in Dubai, where the Middle East general manager and SGE corporation are located.
Prayer times 5 times a day, home appliances are optimized according to the sandstorm forecast… SmartThings Home tailored to the culture and climate of the Middle East
SmartThings Home Dubai consists of four zones: home office, living room/kitchen, gaming, and content studio. There are 15 SmartThings scenarios that visitors can experience here. Various Samsung Electronics products, from mobile devices to home appliances and displays, are connected through SmartThings to make everyday life more convenient and enjoyable.
▲ Experience zone in ‘SmartThings Home Dubai’ that provides a device-to-device connection experience
In particular, the ‘local lifestyle customization’ space, which can only be found in ‘SmartThings Home Dubai’, such as prayer mode and sand storm mode, attracts attention. The Middle East general manager and Samsung Research Jordan Lab collaborated to develop a scenario tailored to the Middle East region.
The first is a ‘Sandstorm’ scenario developed considering the characteristics of the Middle East, where there is a lot of sand wind. When a sand breeze blows, you can create a clean indoor environment by pressing a single button on the SmartThings app.
When the ‘Sandstorm mode’ is activated, the smart blinds first operate to block out external dust. In addition, the air purifier purifies the air in the house, and the robot vacuum cleaner starts cleaning the room.
▲ ‘Sandstorm Mode’ running through the SmartThings app
The ‘Prayer Mode’ was developed considering the Islamic culture of praying five times a day. When a notification comes to the user’s watch when the set prayer time comes, the smart blinds are activated to create an environment where people can focus on prayer through the ‘Prayer Mode’ of the SmartThings app, the light is dimmed, and the TV is turned off. All the products in the house work to create an environment where you can focus on prayer.
▲ If you receive a prayer time reminder through an external app and activate SmartThings ‘Prayer Mode’, the indoor smart blinds and lighting are adjusted and the TV automatically turns off, creating an optimal environment for prayer.
Gen Zers in the Middle East enjoy expressing their individuality through social media. A ‘content creation studio’ was also prepared for them. By operating products such as smartphones, lighting, and TVs with a single button, you create your own space optimized for SNS broadcasting in an instant. This studio is operated as an open space for anyone to use.
▲ Samsung Electronics employee explaining how to use the content creation studio to local visitors
Local attention focused on the opening of the Middle East’s first SmartThings experience space
At the opening event of the SmartThings Home Dubai Experience Center held on the 6th, more than 100 people including local media, partners, government officials, and influencers attended and experienced various SmartThings scenarios.
▲ Local media such as Dubai TV and Abu Dhabi TV attending the ‘SmartThings Home Dubai’ opening event, and partners such as TikTok and Facebook, and influencers experiencing SmartThings connection experience
Lee Seong-hyeon, head of Samsung Electronics SGE Corporation, said, “Starting with ‘SmartThings Home Dubai,’ the first SmartThings experience space in the Middle East, the SmartThings experience has been expanded to major stores including brand shops, continuing efforts to discover valuable connected experiences in the Middle East. I will go out,” he said.