Samsung Electronics is launching a ‘BESPOKE’ refrigerator for the spring season in Australia and expanding its lineup of BESPOKE home appliances in earnest.

Samsung Electronics held an event to commemorate the launch of the ‘Bespoke Refrigerator’ at ‘SUN STUDIOS SYDNEY’ located in Sydney, Australia from the 11th to the 13th, targeting 200 local media, customers and influencers. Introducing bespoke home appliances.

Australia is the 52nd country to introduce bespoke refrigerators.

In order to experience the various charms of Bespoke, Samsung Electronics created a space that combines the Bespoke refrigerator, Grande AI washer and dryer, Bespoke Air Dresser, Bespoke Cube Air, and Bespoke Jet, attracting local media attention. attracted

In particular, to emphasize that the bespoke refrigerator can freely combine and replace panels according to consumer lifestyles and tastes, the keywords ‘maximalism’ and ‘minimalism’ are used to create contrasting spaces.

A space created with a calm and luxurious feel using ‘Satin Beige’ and ‘Cotta White’ panels A space decorated with ‘Satin Sky Blue’, ‘Clean Pink’ and ‘Clean Navy’ panels to create a bright and unique feeling Two contrasting charms were presented.

In addition to the introduction of bespoke products, the latest interior trends introduced by Jeremy Senior, Vice President of Home Appliances, Samsung Electronics Australia, and color science and customization for each exhibition space under the guidance of famous Australian influencer Brielyn Turton. Workshops on topics such as home and kitchen trends were also held.

Samsung Electronics will launch Bespoke refrigerators in the Australian market in three types of French door, upper refrigerator/lower freezer, one door and seven panel colors from the 13th. ‘ is also planned.

Samsung Electronics introduced the air purifier ‘Bespoke Cube Air’ and the cordless vacuum cleaner ‘Bespoke Jet’ to Australia in March, and also launched the clothing management device ‘Air Dresser’ in April, receiving favorable reviews from local consumers.

“Bespoke Home is expanding in earnest in Oceania, following the Americas and Europe,” said Lee Kang-hyeop, vice president of Samsung Electronics’ Home Appliance Business Division. I will go out,” he said.

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